BREATHING NEW LIFE INTO AN ICONIC BRAND

With the launch of so many new brands in the snack aisle, PLANTERS® needed to re-instill emotional meaning into the brand as a way of separating themselves from the pack. Our solution is a simple, relatable, and memorable idea that turns a well-known phrase from a negative to a positive – ‘AH NUTS!’ to ‘Ahhh, nuts.’ Within our brand mnemonic, we give everyone an important reminder: PLANTERS® nuts are good.